Just in time for spring! Freesia yellow is THE color this spring. We also have emerald, blue, pink, and black! One thing’s for sure, stripes will never go out of style.
What To Watch For: Miam!
We’re crazy about these! If you can’t get enough of the aztek trend (we know we can’t), take your pick! Paired with a modern porcelain style print and moody classical flowers, we have what you need to pair with your style. Have a suggestion for another style? Let us know!

What To Watch For: Confetti!
It’s finally here! Our double-wrap glitter dial bracelets are so cute, we can’t decide what ones we want! Guess we’ll just have to buy them all…

Backstage: Neon Orchid
Pastels + Neon are going to be completely hot this spring. I cannot wait to wear this watch. It will definitely pump up any outfit you own!
Backstage: Aztek
We’ve definitely caught the aztek/tribal/geometric pattern bug! In this image you can see how we tied together all our inspiration to create the perfect watch to go with your southwestern style, or the perfect pop of aztek flair to add to your outfit!
Baiser
Baiser is a watch built just for watch stacking. Here’s a behind-the-scenes look of us pairing the watches up with the bracelets we’re going to sell as a set. We’re SO super stoked and can’t wait to get these into the stores!
Baiser means “hook up” basically… the perfect hookup is between these watches and a bunch of awesome bracelets!
Inspiration: Opals
We are always thinking up new products for Boum. One of my favorite new up-and-coming trends is a new kind of glittery nail polish, one with flecks.
They remind me of opals, and inspired me to see if we could get a similar texture on one of our watch dials. This has been done by the big boys- Dior and Piaget have watches with real opal dials. So rich! The one in the image above is by Dior. Below is the Piaget:

These aren’t in the works yet, but it’s definitely something for the moodboard! Would you wear it?

Bombe
Bombe! It’s french slang for sexy lady! Not sure anything is more sexy than these animal prints. Printed on a lightweight plastic case and band, these animal prints are taken from photos of the real thing, for an adult look.
Gateau
Here’s a behind-the-scenes look at our vertically striped watch, the Gateau. If you haven’t figured it out yet, all of our collection names are party-themed french words- gâteau means cake!
This yummy watch was designed with Pantone’s 2014 spring palette in mind. Hemlock, Cayenne, Radiant Orchid, Dazzling Blue, Freesia, and then of course we couldn’t resist throwing in a soft pink!
We highly suggest utilizing colorblocking and try out a few watch stacks with these versatile watches. And the Dazzling Blue watch would go perfectly with a nautical outfit, just sayin’!
Confetti
Glitter was one of our main inspirations for this brand. What girl doesn’t love glitter?!
The Confetti features a simple dial with real glitter (not just a photo like some other watches out there…), and a genuine leather wrap-around band in six different colors. These colors are going to be the hottest for 2014, so stock up!